Broadwick Soho
London
Nestled in the heart of Soho, Broadwick Soho embodies refined luxury with a playful edge. Designed by the internationally acclaimed Martin Brudnizki Design Studio, based in London and New York, this boutique hotel and private members’ club seamlessly blends opulence with a timeless charm. With expertise spanning hospitality and commercial interiors, MBDS has crafted a space that feels both intimate and indulgent. Southern Drapes had the privilege of collaborating with MBDS on this exceptional project, bringing our handcrafted soft furnishings to life through intricate craftsmanship and meticulous attention to detail.
At Broadwick Soho, every element of the soft furnishings was meticulously handcrafted in-house. From Italian strung curtains to elegant sheer blinds, statement relaxed London blinds, and Austrian blinds, each piece was designed, dressed, and gently steamed to perfection. Exquisitely handcrafted swags and tails pelmets adorn the guest bedrooms, adding a touch of timeless elegance. Delicate trimmings, along with layers of tassels, tapes, beads, and fringes, create depth and texture, ensuring an exquisite finish. This dedication to detail ensures our craftsmanship withstands the demands of daily life at Broadwick Soho, maintaining its elegance in a vibrant luxury setting.
At Southern Drapes, we bring interiors to life through precision and artistry. For Broadwick Soho, we curated a complete suite of bespoke soft furnishings, enhancing every space with flowing drapery, refined trimmings, and structured pelmets. Our seamless execution, from concept to installation, reflects our unwavering commitment to quality, ensuring that every fold, pleat, and finish contributes to the hotel’s signature aesthetic.
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